Small Biz Essentials

Everyone starts at the beginning, right? But that doesn't mean you have to start from scratch! Starting a small business can be daunting, and with so many moving parts, you might feel quite overwhelmed! That's why I put together a FREE Small Business Essentials resource to guide you on your path to business startup!

Words & Whimsy is not my first foray into entrepreneurship. I started my first business, a brick-and-mortar children’s clothing store, when I was 25 years old with an 18-month old daughter in tow. And after three years, I closed the doors in miserable failure, with a huge suitcase full of lessons learned.

One such lesson: teach what you know. I remember encountering a woman who ran a similar store, and was very successful, but not direct competition to me. I asked her for help one time, and she said she couldn’t share her secrets. I was devastated. 

Back then, in 2005, the internet was not what it is today, Pinterest and Instagram didn’t exist, and people still called my land line to ask for directions to the store! So needless to say, my resources were limited, and what was available was very expensive to obtain. 

While working a corporate job after the closing of my children’s store, I started blogging. And after a few years, it became a side hustle with income. So I focused my efforts on that, and grew it to a full-fledged business by 2015. I quit my corporate job in 2016 and never looked back!

And since 2015, I’ve been teaching what I know in order to help other people grow their businesses. I’ve taught courses, led workshops, hosted in-person retreats, hosted a podcast for three years, and spoke at blog conferences across the country sharing all of the things I’ve learned over the years.

And now I get to continue that passion of sharing what I know. I put together a FREE 9-page guide called “Small Business Essentials”. It’s a detailed list of literally everything I used to start Words & Whimsy from scratch. 

  • website essentials: hosting, site builder tools, recommended plugins
  • marketing essentials: email marketing, social media marketing
  • shipping & packing essentials: materials, suppliers, shipping platform
  • graphics & photo essentials: what I use to create branded marketing materials and graphics, and how I edit my photos for the shop
  • BONUS: resources and suppliers I use for my t-shirt business!!

I want you to have it for free. And I truly hope it helps you start your business without too much of a headache. And if you’re already running a business, there’s a good chance you’ll still find helpful resources in there, too!

I’d also like to invite you to the brand new Facebook group I host: Product-Based Biz Support: Tips, Resources, and Encouragement. If you own, or want to start, a product-based business (including digital products), this is the space for you! See you in there!

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